This comprehensive lesson focuses on the language of sales within the tourism industry, specifically targeting tour operators and activity providers. Students will explore essential sales vocabulary, persuasive techniques, and effective communication strategies used to convert potential customers into bookings. The lesson combines practical sales terminology with compound adjectives grammar work, using authentic material from tourism marketing experts. By the end of this lesson, students will be able to create compelling tour descriptions, understand urgency and scarcity tactics, and apply advanced grammatical structures in tourism sales contexts.